Writing on health tourism, healthcare management, health diplomacy and international partnerships.
In recent years, Türkiye has built a remarkable success story in health tourism. With its strong healthcare infrastructure, skilled physicians, modern hospitals and internationally…
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Last week, we discussed trust in health tourism and concluded with these words: “The winners in the future of health tourism will be countries where international patients can confidently…
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Last week, we discussed sustainability in health tourism and concluded with these words: “The future of health tourism will be shaped not only by technology or investment, but by countries…
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Last week, we considered health diplomacy as one of health tourism’s most important, though invisible, strengths. We argued that it builds trust and a shared future between countries…
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Last week, we discussed brand building in health tourism and argued that a true brand is built through trust, quality and sustainability, rather than advertising alone. Once we have…
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The new paradigm transforming health tourism worldwide is being shaped by the integration of technology into healthcare, alongside a wider range of services. Last week, we considered how…
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Last week, we discussed why the same approach cannot serve every health tourism market. Countries and regions have different health systems, needs, cultures and patient behaviours. We…
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University entrance results have been announced, and young people are making choices that will shape their futures. Medicine, dentistry, pharmacy, nursing and other healthcare fields remain…
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The New Paradigm of Health Tourism – Part 17 Global health tourism is growing. Definitions and methods vary, but international research organisations estimate the medical tourism market at…
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We have long used numbers to describe success in healthcare: consultations, operations, beds used, tests and billed revenue. All matter, but none alone shows whether care is truly…
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Rising living costs and economic uncertainty are increasing reliance on publicly provided healthcare. Private providers are turning more towards health tourism to balance rising costs and a…
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30 August is one of the strongest symbols of this country’s determination to remain independent. Independence usually brings borders, defence and political sovereignty to mind. Today it…
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The New Paradigm of Health Tourism – Part 15 When discussing health tourism, we often describe ourselves: our hospitals, physicians, technology, prices, flights, hotels and Türkiye’s…
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In recent weeks, we have considered health tourism through trust, value, branding, artificial intelligence and wellness. Yet we have not discussed the often invisible but critical element…
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Shared opportunities in medical, thermal, wellness and senior tourism President of the World Health Tourism Platform 4 October 2026 Europe’s ageing population is giving healthcare…
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The New Paradigm of Health Tourism – Part 16 Last week, we asked why patients choose Türkiye. We considered trust, first contact, digital reputation, family, insurance, the patient’s own…
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The New Paradigm of Health Tourism – Part 13 Türkiye has long aspired to be among the world’s leading health tourism countries. Strong hospitals, skilled physicians, advanced…
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The world is now talking about tourism for health, rather than tourism for illness. Perhaps the greatest change of the next decade will be people beginning to travel to stay healthy, rather…
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How should we prepare the health tourism workforce? Before travelling to Türkiye for surgery, an international patient sends in a medical file. Someone notices what is missing, gets the…
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Turning our strength in healthcare delivery into technology Thousands of decisions are made in a hospital every day. Teams determine which examination to perform, which device to use, how…
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Domestic production import dependence and next generation therapies When a patient leaves the consulting room, much of their treatment often continues at home rather than in hospital. A…
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Managing care, education, research, referral pathways, and financial sustainability within a single system It would be incomplete to define university hospitals merely as hospitals with…
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Accessibility is a new field of competition in health tourism. We often ask which treatments, markets, prices and promotional strategies will help us grow. A more fundamental question is…
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Medicine, longevity, hospitals and technology have advanced dramatically. AI, robotics, digital platforms and personalised medicine are reshaping services. These achievements raise a…
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The industrial revolution changed production, electricity accelerated industry and the internet redefined access to information. Artificial intelligence is now opening a transformation in…
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Knowledge, technology and innovation are reshaping global strength. Healthcare stands at the centre. Hospital, bed and patient numbers alone no longer explain success. What makes a country…
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A new vision can bring Türkiye’s geothermal wealth together with preventive healthcare, healthy ageing, science and technology. Countries increasingly compete to create ecosystems offering…
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AI, digitalisation and global cooperation are redefining health tourism. Competition increasingly means creating healthcare brands trusted worldwide. AI, big data, digital health, remote…
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Relationships between Türkiye and the Turkic states are gaining a new healthcare dimension alongside cultural and economic ties. Shared history, culture, social connections and developing…
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Global healthcare is undergoing a major transformation. Health tourism now connects technology, AI, digital platforms, insurance, academic cooperation, investment and national brands…
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The Future of Healthcare Series – Article 10 Some crises reshape the future. COVID-19 transformed health systems, state crisis management, public attitudes and international competition. It…
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Ageing is a natural part of life. Cooperation between healthcare and tourism can make that period healthier and more fulfilling. International partnerships in senior tourism and geriatrics…
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With studies projecting a global health tourism market of USD 400–500 billion within ten years, countries increasingly approach competition through national strategy. Türkiye serves…
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A quiet but important transformation is taking place in health tourism. While high-volume areas such as hair transplantation are slowing, TÜİK’s first-quarter 2026 figures show an 18.4 per…
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The global health tourism market has become a major economy worth hundreds of billions of dollars. Different studies project medical tourism volumes exceeding USD 500 billion within the…
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Global healthcare is undergoing a strategic as well as medical transformation. Different studies place the health tourism market above USD 150 billion and project USD 400–500 billion within…
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Health tourism is a multidimensional ecosystem shaped by social, economic, technological and sociocultural factors alongside medical needs. It can be described as travel outside one’s…
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The world’s population is ageing rapidly. United Nations data indicate that growth in the older population will continue to exceed overall population growth. Increasing numbers aged over 80…
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Türkiye has become an important centre in surgical specialties, dental treatment, aesthetic procedures, hair transplantation, oncology, IVF and bariatric surgery. For surgery, the…
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Türkiye has become one of the world’s prominent health tourism countries. Its success rests on strong infrastructure, experienced physicians, modern hospitals, accessible transport and…
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