Writing on health tourism, healthcare management, health diplomacy and international partnerships.
In recent years, Türkiye has built a remarkable success story in health tourism. With its strong healthcare infrastructure, skilled physicians, modern hospitals and internationally…
3 min read
Last week, we discussed trust in health tourism and concluded with these words: “The winners in the future of health tourism will be countries where international patients can confidently…
3 min read
Last week, we discussed sustainability in health tourism and concluded with these words: “The future of health tourism will be shaped not only by technology or investment, but by countries…
3 min read
Last week, we considered health diplomacy as one of health tourism’s most important, though invisible, strengths. We argued that it builds trust and a shared future between countries…
4 min read
Last week, we discussed brand building in health tourism and argued that a true brand is built through trust, quality and sustainability, rather than advertising alone. Once we have…
3 min read
The new paradigm transforming health tourism worldwide is being shaped by the integration of technology into healthcare, alongside a wider range of services. Last week, we considered how…
3 min read
Last week, we discussed why the same approach cannot serve every health tourism market. Countries and regions have different health systems, needs, cultures and patient behaviours. We…
4 min read
University entrance results have been announced, and young people are making choices that will shape their futures. Medicine, dentistry, pharmacy, nursing and other healthcare fields remain…
5 min read
The New Paradigm of Health Tourism – Part 17 Global health tourism is growing. Definitions and methods vary, but international research organisations estimate the medical tourism market at…
3 min read
We have long used numbers to describe success in healthcare: consultations, operations, beds used, tests and billed revenue. All matter, but none alone shows whether care is truly…
4 min read
Rising living costs and economic uncertainty are increasing reliance on publicly provided healthcare. Private providers are turning more towards health tourism to balance rising costs and a…
2 min read
30 August is one of the strongest symbols of this country’s determination to remain independent. Independence usually brings borders, defence and political sovereignty to mind. Today it…
4 min read
The New Paradigm of Health Tourism – Part 15 When discussing health tourism, we often describe ourselves: our hospitals, physicians, technology, prices, flights, hotels and Türkiye’s…
4 min read
In recent weeks, we have considered health tourism through trust, value, branding, artificial intelligence and wellness. Yet we have not discussed the often invisible but critical element…
3 min read
The New Paradigm of Health Tourism – Part 16 Last week, we asked why patients choose Türkiye. We considered trust, first contact, digital reputation, family, insurance, the patient’s own…
3 min read
The New Paradigm of Health Tourism – Part 13 Türkiye has long aspired to be among the world’s leading health tourism countries. Strong hospitals, skilled physicians, advanced…
4 min read
The world is now talking about tourism for health, rather than tourism for illness. Perhaps the greatest change of the next decade will be people beginning to travel to stay healthy, rather…
6 min read
